Salary Range: S$60,000 – S$90,000 per annum (plus performance bonuses)
Job Summary
We are seeking a skilled and innovative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies across various platforms, including social media, email, and search engine marketing. This role involves analyzing campaign performance, optimizing digital channels, and collaborating with cross-functional teams to drive business growth.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with client objectives.
- Manage and optimize digital campaigns across social media, email, SEO, and paid advertising channels.
- Conduct market research and competitor analysis to inform digital strategies.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Collaborate with creative teams to develop engaging digital content.
- Stay updated on the latest digital marketing trends and technologies.
- Manage digital marketing budgets and ensure ROI-driven campaigns.
- Present campaign results and recommendations to clients and internal stakeholders.
- Identify opportunities for digital innovation and growth.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 3+ years of experience in digital marketing roles.
- Strong understanding of digital marketing channels and platforms (e.g., Google Ads, Facebook Ads).
- Proficiency in digital analytics tools (e.g., Google Analytics, SEMrush).
- Experience with social media management and content creation.
- Familiarity with email marketing platforms (e.g., Mailchimp).
Skills Required
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a team environment.
- Strong attention to detail and organizational skills.
- Creativity in developing innovative digital marketing strategies.
- Ability to adapt quickly to changing digital landscapes and technologies.
Benefits
- Competitive salary package with performance-based bonuses.
- Health insurance coverage.
- Professional development opportunities.
- Flexible work arrangements.
- Opportunities to work on diverse and innovative digital projects.